As information technology products continue to evolve, "user experience" (UX) has become a widely recognized term across many IT industries. Greater emphasis is being placed on usability than ever before and user-centric design is universally acknowledged as a competitive advantage.
UX has also become an umbrella label to reference various software engineering and design tasks. Task analysis, focus groups, and persona development are a few examples of how to engage target users and learn what motivates them to visit a web site or use an application. Iterative design and frequent usability testing generate a feedback loop that strengthens human-computer interaction. The data you collect from sample customers will enable you to construct a user interface that provides timely, efficient decision support and facilitates successful task completion. From a visual perspective, effective information design and layout creates a pleasing aesthetic that reduces cognitive load and encourages repeat usage. These are all elements of what is more frequently being referred to as "user experience design."
A good user experience benefits not only from the research methodologies mentioned above, but also from the skill sets present in usability engineers, information architects, graphic designers, technical writers, and other related disciplines. I've had the opportunity to act in one or more of these roles for many industry-leading organizations, and I've created this site to share my work. Thanks for visiting!
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