Vocalpoint is part of Procter & Gamble's Tremor program, which uses word of mouth ("buzz") marketing to build brand awareness. Powered by P&G's expertise in market research, Vocalpoint targets female "connectors" with large social networks and provides them with product samples to use and share with their family and friends. The Vocalpoint web site allows these influential women to grow their personal networks beyond geographical boundaries and share their product experiences with other panel members who have common interests.
I was the Project Director and Lead User Experience Designer for P&G's Vocalpoint redesign effort, which focused on aesthetic enhancements and the exploration of social networking features. Part of my project work involved moderating focus group sessions with P&G customers.