P&G splash image

Procter & Gamble

Discovering the connections between online and offline consumer behavior through user research

Vocalpoint is part of Procter & Gamble's Tremor program, which uses word of mouth ("buzz") marketing to build brand awareness. Powered by P&G's expertise in market research, Vocalpoint targets female "connectors" with large social networks and provides them with product samples to use and share with their family and friends. The Vocalpoint web site allows these influential women to grow their personal networks beyond geographical boundaries and share their product experiences with other panel members who have common interests.

I was the Project Director and Lead User Experience Designer for P&G's Vocalpoint redesign effort, which focused on aesthetic enhancements and the exploration of social networking features. Part of my project work involved moderating focus group sessions with P&G customers.

P&G ecosystem diagram

An ecosystem diagram of the Vocalpoint product teams and their consumers.

P&G Vocalpoint wireframe

A wireframe from a Vocalpoint prototype.

P&G Vocalpoint wireframe

A wireframe from a Vocalpoint prototype.

Vocalpoint comp

A high fidelity mockup of the Vocalpoint web site.

Vocalpoint comp

A high fidelity mockup of the Vocalpoint web site.

P&G Vocalpoint

Voices of the community

Elements of my redesign work continue to inspire current iterations of Vocalpoint.com.