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Apple

Applying industry-leading UX principles to mobile marketing

Apple's mobile ad network, iAd, is an advertising platform for the iPhone, iPod Touch, and iPad. iAd allows third party developers to embed rich media advertisements directly into their mobile applications that won't take users away from the app. Nissan, GEICO, Target, Unilever, and Nike were some of the early partners in our network. In addition to iOS devices, iAd is now also the advertising platform for iTunes Radio.

Following the acquisition of Quattro Wireless, I became a Senior Product UX Designer on the iAd team. I conducted internal customer interviews with mobile ad campaign and account managers and produced workflow diagrams to optimize decision support efficiency. I also used the data collected from these usability exercises to design high fidelity wireframes for the web-based iAd administrative portal.

Apple login

A high fidelity mockup of the iAd login screen.

Apple iAd portal

A high fidelity rendering of the iAd self service portal for mobile advertisers.

Apple iAd portal

A high fidelity rendering of the iAd self service portal for app publishers.

Apple site map

A site map diagram of the iAd self service portal.

Apple workflow

A user workflow diagram of the mobile ad campaign management process.

iAd administrative portal

A high fidelity wireframe of the iAd administrative portal.

iAd administrative portal

A high fidelity wireframe of the iAd administrative portal.

Apple ecosystem

An ecosystem diagram illustrating process flows.

iAd administrative portal

A high fidelity wireframe of the iAd administrative portal.