Quattro Wireless became one of the leading mobile advertising networks by providing ad serving, tracking, and analytics to world-class advertisers and app publishers. Top brands such as Disney, VISA, Netflix, Time Inc., and the NFL partnered with Quattro to engage and convert mobile audiences on a global scale. As Quattro's User Experience Lead, I was responsible for leading the user interface and visual design of a web-based self-service portal. The primary goals of this application were to simplify the account setup process for new advertisers and app developers, and to enhance decision support with customizable analytics and real-time metrics in a dashboard UI.
Quattro was acquired by Apple in 2009 and became the Apple iAd network in 2010.